Forever 21 will launch a plus-size clothing line for women this May.
The plus-size clothing line will be available online at Forever21.com and at some of the chain's mall and newer locations. Currently, there aren't any plans for the plus-size clothing line to immediately be available at the flagship store at Michigan Avenue, according to a spokesperson.
"It's normal procedure for us to test in certain markets and then roll out to the entire chain at a later date," said Linda Chang, Forever 21 senior manager of marketing. "We definitely feel that our entire customer base in all markets would love our plus-size line, so hopefully it will blow out at our large stores and we can continue with a roll-out to the rest of our markets."
This is fabulous news for the fashion industry and all the curvy fashionistas out there who have felt ignored in an industry that is notoriously known for parading too thin models and creating unrealistic expectations for women to follow.
The perception in the industry has always been that bigger women have no interest in fashion or keeping up with fashion trends.
We all know that couldn't be further from the truth, and after the launch of the Forever 21 plus-size clothing line, expect many others fashion labels and retailers to follow suit.
The Forever 21 plus-size clothing line will include most of Forever 21's usual garments such as trendy tops, skirts, jeans, and dresses.
The line is targeting women ages 15-29, sizes XL, 1X, and 2X. Prices will range from $3.80 to $29.80.
The plus-size clothing line will be available online at Forever21.com and at some of the chain's mall and newer locations. Currently, there aren't any plans for the plus-size clothing line to immediately be available at the flagship store at Michigan Avenue, according to a spokesperson.
"It's normal procedure for us to test in certain markets and then roll out to the entire chain at a later date," said Linda Chang, Forever 21 senior manager of marketing. "We definitely feel that our entire customer base in all markets would love our plus-size line, so hopefully it will blow out at our large stores and we can continue with a roll-out to the rest of our markets."
This is fabulous news for the fashion industry and all the curvy fashionistas out there who have felt ignored in an industry that is notoriously known for parading too thin models and creating unrealistic expectations for women to follow.
The perception in the industry has always been that bigger women have no interest in fashion or keeping up with fashion trends.
We all know that couldn't be further from the truth, and after the launch of the Forever 21 plus-size clothing line, expect many others fashion labels and retailers to follow suit.
The Forever 21 plus-size clothing line will include most of Forever 21's usual garments such as trendy tops, skirts, jeans, and dresses.
The line is targeting women ages 15-29, sizes XL, 1X, and 2X. Prices will range from $3.80 to $29.80.
2 comments:
This is so great! Now if WetSeal could sell their plus-size clothing in stores I would be set! lol
March 5, 2009 at 11:59 AMFor More Plus Size Women’s Dresses, Visit: http://www.plussizexl.com
March 12, 2009 at 1:43 AMPost a Comment