Britney Spears will join the ranks of Hillary Duff, Fergie, Hayden Panettiere, and Jenny McCarthy as the new face of Candies.
The pop star has signed on with Candies to become the fashion label's 2009 poster girl.
Chief marketing officer for Iconix Brand Group, Inc., said in a recent statement:
"Britney's back and Candie's has her. We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement.
There is a perfect synergy between our Candie's girls and Britney's fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand."
Britney Spears has also expressed her enthusiasm to join the campaign and stated:
"I'm so excited to be the face for Candie's Only at Kohl's. Candie's and Kohl's are doing such great things with my tour. It's great to work with a line that has such cool clothes and accessories."
Beginning Tuesday, Britney Spears will appear in print, TV, and in-store marketing campaigns which is sold in Kohl's department stores.
Great news for Britney considering this chick was just running around here bald and attacking her ex-husband's car with an umbrella, and flashing the paparazzi with crotch shots about a year ago. This has to be one of the biggest celebrity comebacks in history.
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