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Target Intuition Line Confirmed

Wednesday, March 4, 2009


Target continues in its quest to becoming the fashion capital of low prices and supplier of exclusive and affordable collections from some of the most prominent fashion designers.

Their next fashionable collaboration will be with the one and only Intuition Boutique.

Jaye Hershe (owner of the popular fashion boutique), has collaborated with Target before in 2006 for a couture line which featured expensive tees sold at her store and expensive Swarovski crystals.

The focus on the upcoming Target fashion line is infuse celebrity style and trends with affordability.

Hershe told WWD:

"We took the trends coming to the market and tried to make them accessible to the Target audience based on the celebrities that come into my shop.”

The products that we're featuring will actually be very instructional to the guest. This is how you wear a belt bag and turn it into a shoulder bag."

Fashion addicts can expect to find chic and affordable accessories including handbags, scarves, sunglasses, hats, and jewelry priced at $2.99 to $29.99 from the Target Intuition Line.

I think this a genius move for Target and lands the retail powerhouse a step closer to fashion domination.

In related news, today was the debut of the Alexander McQueen Target Line. Check out pieces at the Target site.

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